PPC Management Results & Case Studies
I focus on results. When managing a client campaign, my goal is to help a client increase leads, sales and conversions while reducing cost for irrelevant clicks and non-converting keywords.
In simplistic form, do more of what works and less of what is not working. But of course, none of this is simplistic. Using AdWords best practices, and focusing on what works best, including implementing advanced features, I’m able to help clients get better results while saving them time and resources.
While I don’t sell a “business in a box” concept, the results I achieve for my PPC management clients is impressive. Consistently I see clients improving key metrics such as CTR (click thru rate) and conversions, while improving quality scores and reducing irrelevant costs.
Here are a few actual examples (Names and some details have been change to protect client confidentiality. Please note that each example is unique and I do NOT guarantee similar results for your PPC campaign.
Client Example 1
This client came to me seeking help with their PPC campaign. They need consistent quality leads to drive and grow their local / regional based practice. They have previously used an “All In One” SEO & PPC service, but found their knowledge and skill in PPC management to be lacking, so they sought out an expert. After the first 30 days of mgmt. vs. the prior period, I had increased conversions by 52%. Click thru rates for search campaigns were 2.31%. Most importantly, the client is getting good quality leads and generating profits with their PPC campaign. The client can focus on their business, and I can focus on their PPC campaigns.
Client Example 2
After trying to manage their Google AdWords campaign on their own, this client came to me with the goal of attracting new clients and increasing their caseload. After 60 days of managing their AdWords campaign, we saw an increase in conversions (leads) of 1,100% in a very competitive space. We’ve also seen an increase in key metrics and impressive click thru rates. The results are not magical, but simply a result on consistent, expert management and implementing AdWords best practices.
Client Example 3
This client is focused on generating leads for their service-based business. The client works with a digital agency, which came to us asking help in managing their Pay Per Click campaigns. By intelligent account set up and consistent optimization on a regular basis, I’ve been able to increase conversions 183% as compared to the prior 30 days and increase recorded phone call conversions by 42%. (This account was relatively new at time of these reports. It documents the results we can achieve by effective PPC management).